1. The ad itself was shot on an iPad Air 2.

2. Think Amazon out did itself in 2013?

3. The term itself is relatively new, having being coined in 2009.

4. Dell, a big PC maker, took itself private in 2013.

5. It paraded itself on the EU stage as being more equal than the other equals in a union of 28.

6. Autonomy itself was acquired by HP in 2011.

7. Best Buy joins Amazon itself in selling the 8-inch Fire HD for $59.99.

8. Boeing itself is up 17% in 2017.

9. As for RHEL 6 itself, it enters Production Phase 3 on May 10,2017.

10. No slouch itself, the auto industry spent $58.2 million on lobbying in 2013.

11. This is one of those problems that presents itself to most companies every year.

12. It can even install itself from one Android phone to another without an Internet connection.

13. That program is expected to have paid for itself by the end of this year.

14. Facebook has long seen itself as the global platform that connects the world.

15. The other big wild card here is what the hardware itself will cost.