1. There are limitless possibilities of actions to take along the way, and a clearly defined failure state.

2. Twitter, he said, became the network of choice because it was faster and had a limitless reach.

3. So that players can feel as though they are now part of something so much bigger an illusion of limitless horizon.

4. In the absence of limitless ad sales growth on Facebook proper, the company must now lean more on its other popular products.